JRS Visual Media is a freelance photography and videography business founded by award-winning photographer JR (Jim) Sykes. Based in Tampa's Hyde Park, the business offers a wide range of photography services, including product, real estate, event, commercial/corporate, landscape/fine art, travel, model, wedding, and portrait photography. Additionally, JR leads guided photography tours in the American Southwest and other locations in the United States several times a year. With a strong presence in the Tampa Bay Area, JRS Visual Media is known for its commercial work published in numerous books, magazines, posters, catalogs, and other media. The business also stands out for its fine art photography, which is displayed in homes, offices, board rooms, as well as government, military, and public institutions. Notably, one of JR's prints was presented as a gift from the City of Tampa to the President of Liberia.